As far as advertising campaigns and movies are concerned, Lake Como’s picturesque landscapes and historic villas are some of the most captivating settings for luxury brands.
For Versace, their heritage is well-connected to the area: since 1970s Villa Fontanelle on Lake Como has been Gianni Versace’s favorite house and retreat.
This time, inspired by the timeless charm of the lake and Villa Balbiano’s ambiance, the creative team have shot and filmed the Pre-Fall 2020 collection inside the Villa and in the gardens.
